Project: PetVet
GROUP
5 STEP DESIGN
CASE STUDY
SCHOOL
BRIEF OVERVIEW
ROLE: UX Researcher & Designer (Group Project)
TOOLS: Figma (Prototyping), Miro (Ideating), In-Person Interviews (Collecting Data)
PLATFORM: Mobile App
TIMELINE: 4 Months
PROBLEM
Pet owners often do not have ready or immediate access to veterinary healthcare, due to possible factors such as lack of transportation, lack of access, or financial burden.
INTERACTIVE PROTOTYPE
Empathize
Define
Ideate
Prototype
Test
First, our team created interview questions aimed to find out how pet owners manage their pet's health day-to-day, what barriers they face when accessing veterinary care, and how they seek out community and information — helping us identify where a digital solution could most meaningfully support their needs.
Here's what we found:
Vet costs, distance, and time are the biggest barriers to pet care. Users universally Google symptoms first, keep health records inconsistently, and while in-person pet communities feel natural, robust online alternatives remain largely undiscovered.