Project LNKD: A LinkedIn ReDesign
GROUP
5 STEP DESIGN
REDESIGN
CASE STUDY
BRIEF OVERVIEW
ROLE: UX Researcher & Designer (Group Project)
TOOLS: Figma, FigJam, Google Surveys
PLATFORM: Mobile App
TIMELINE: 2 Months
PROBLEM
LinkedIn’s interface feels cluttered and outdated, making it difficult for users—especially students and early-career professionals—to focus on job searching and networking.
Today’s job market is shaped by digitally native users, yet LinkedIn’s experience hasn’t evolved to match modern design and usability expectations. This has led to a disconnect between its target audience and their needs.
THE PROCESS
Emapthize
Define
Ideate
Prototype
Test
My team and I began by conducting user research through online surveys made in Google Forms. Our target audience was professionals, students, and job-seekers aged 18–45 who use LinkedIn for career growth, networking, and industry updates.
Here's what we found:
LinkedIn's cluttered, outdated interface discourages engagement — overwhelming users with irrelevant content and lacking the personalization professionals need.
